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Digital Readiness in Emerging Technologies for MicroEntrepreneurs event in Vratsa, Chamber of Commerce and Industry

The partnership of Digital4me Erasmus+ Project invites you to the event:

Digital Readiness in Emerging Technologies for MicroEntrepreneurs 18 September 2025

The event is hybrid and will take place in two formats

Online through your browser

In person in Vratsa, Chamber of Commerce and Industry, 24 Hristo Botev str

Prepare for the changes that are already happening in the digital technologies and help grow your business. Take a look at the agenda and don’t forget to register here!

Register here!

Take a look at the agenda

Please note all time schedule is in Central European Time

09:00 CET – Introduction and opening of the event – Svetlana Borisova, CCI Vratsa

09:10 CET – Presentation of the DIGITAL4ME project – Svetlana Borisova, CCI Vratsa

09:20 CET – Presentation of Artificial Intelligence module – Yenilkci ve Cevreci Egitim Dernegi

09:30 CET – Presentation of Blockchain module – Panagiotis Mourelatos, IDEC S.A..

09:40 CET – Presentation of Business Intelligence module – StanimiraYordanova/Kamelia Stefanova, UNWE

09:50 CET – Presentation of CyberSecurity module – EURODIMENSIONS, Marika Huber

10:00 CET – Presentation of Digital Entrepreneurship module – Giselle Borg Olivier, FPEI

10:10 CET – Presentation of Digital Marketing module – Veselin Tsetkov, CCI Vratsa

10:20 CET – Presentation of Digital Tools For Business module – Giulia Sfreddo, Associazione NET

10:30 CET – Presentation of Management of Enterprises and Digital Transformation and Innovation module – Veselin Tsetkov, CCI Vratsa

10:40 CET – Introduction to the DIGITAL4ME online platform – Panagiotis Mourelatos IDEC S.A.

10:55 CET – Discussion and questions – Veselin Tsvetkov, CCI Vratsa

11:15 CET – Closing of the event – Svetlana Borisova, CCI Vratsa

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Module 7: Digital Tools for Business

🛠️ Module 7: Digital Tools for Business
Running a business in today’s digital world means more than just being online, it’s about using the right tools to stay productive, connected, and secure. 🚀
Our Digital Tools for Business module will help you master the platforms and technologies that transform the way small businesses work.
📚 In this 2-hour module (+30 min additional reading), you will:
✅ Explore the role of digital tools in modern business operations
✅ Learn how to use cloud-based platforms like Google Workspace & Microsoft 365
✅ Improve communication strategies for remote teams & virtual meetings
✅ Understand secure data sharing practices, encryption & compliance
✅ Discover how to integrate digital tools into workflows for efficiency & growth
✅ Stay ahead by exploring future trends like AI and machine learning in digital workplaces
🎯 Learning outcomes:
By the end, you’ll know how to collaborate smarter, communicate better, and safeguard your data, while making digital tools work for your business success.
💡 Perfect for micro-entrepreneurs who want to:
👉 Boost team collaboration & productivity
👉 Improve customer and team communication
👉 Keep sensitive data safe while staying competitive
Digital tools aren’t just accessories, they’re the backbone of a modern business. 💼✨Enroll to the DIGITAL4ME free and open training program here: https://learn.digital4meproject.eu/
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Module 7 – VIDEO : Digital Tools for Business

This module will explore a variety of platforms and technologies that streamline collaboration, enhance productivity, and ensure data security. Participants will learn how to leverage these tools to improve business operations and stay competitive in the digital landscape.
 
💼✨Digital tools aren’t just accessories; they’re the backbone of a modern business. Watch the video lecture: https://t.ly/5aejC
 
🔗Enroll to the DIGITAL4ME free and open training program here: https://learn.digital4meproject.eu/
 
⏱️Duration: 2 hours
📖Additional reading: 30 mins
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Module 6: Digital Marketing

In today’s world, your customers are online, is your business reaching them? 
Our Digital Marketing module will guide you through the essentials of promoting your business in the digital era. From SEO to social media, email campaigns to PPC ads, you’ll learn how to connect with your audience and turn clicks into customers. 
📚 In this 45-minute module (+105 min additional reading), you will:
✅ Learn the core principles of digital marketing in a modern business environment
✅ Explore channels like SEO, social media, email, and paid advertising
✅ Discover how to craft engaging, optimized content for visibility & traffic
✅ Use analytics & key metrics (like Google Analytics) to measure success
✅ Gain strategies to engage, personalize & convert your audience
✅ Learn to apply digital marketing tools to create data-driven campaigns
 
Learning outcomes:
By the end, you’ll be able to design and execute marketing strategies that align with business goals, boost visibility, and build stronger customer relationships online.
 
💡 Perfect for micro-entrepreneurs who want to:
👉 Promote their business online effectively
👉 Understand customer behavior in the digital era
👉 Compete and grow in a crowded digital marketplace
Your audience is just one click away, let’s reach them! 
 
Enroll to the DIGITAL4ME free and open training program here:: https://learn.digital4meproject.eu/
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Module 6 – VIDEO : Digital Marketing

This module provides a comprehensive introduction to key digital marketing strategies, tools, and techniques, focusing on how businesses can effectively reach, engage, and convert online audiences.
 
It covers essential topics such as Search Engine Optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising.
 
📲 Your audience is just one click away, let’s reach them! Watch the video lecture: https://t.ly/5aejC
 
🔗Enroll to the DIGITAL4ME free and open training program here: https://learn.digital4meproject.eu/
⏱️Duration: 45 mins
📖Additional reading: 105 mins
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Module 5: Digital Entrepreneurship

In today’s economy, being an entrepreneur means being a digital entrepreneur. 🌐 Whether you run a small shop, service, or creative business, embracing digital tools is the key to growth and survival.

 
📚 In this 45–60 minute module (+120 min additional reading), you will:
✅ Understand the concept of digital entrepreneurship and what it means for micro-businesses
✅ Explore the digital tools & platforms that can transform operations
✅ Learn strategies for customer engagement & relationship building online
✅ Discover how to use analytics & data for smarter decisions
✅ Gain practical approaches to digital innovation & overcoming challenges
✅ Build the agility to adapt your business model to evolving digital trends
 
Learning outcomes:
By the end, you’ll have the skills to manage your business digitally, engage customers effectively, and use innovation to drive growth.
 
💡 Perfect for micro-entrepreneurs who want to:
👉 Enhance efficiency with digital tools
👉 Build stronger online customer connections
👉 Stay competitive in an evolving digital marketplace
 
The digital economy is here, will your business keep up?
 
Enroll to the DIGITAL4ME free and open training program here: https://learn.digital4meproject.eu/
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Module 4 – VIDEO : Cybersecurity

This module provides a comprehensive overview of the importance of cybersecurity in small enterprises. It aims to raise awareness about the relevant risks and threats involved in conducting business online and teaches participants how to recognize vulnerabilities in their information technology systems.
 
🚨 Your business deserves protection. Don’t wait until it’s too late. Watch the video lecture: https://t.ly/oQqhv
 
🔗Enroll to the DIGITAL4ME free and open training program here: https://learn.digital4meproject.eu/
 
⏱️Duration: 2.5 hours
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Module 4: Cybersecurity

Cyber threats don’t just target big corporations, small businesses are at risk too.
🚨 In fact, such businesses are often more vulnerable because of limited protection measures. That’s why cybersecurity is no longer optional, it’s essential.
 
📚 In this 2.5-hour module, you will:
✅ Learn the fundamentals of cybersecurity and why it matters for small enterprises
✅ Understand the difference between cybersecurity & information security
✅ Discover tools like antivirus, firewalls, anti-phishing, anti-ransomware & more
✅ Spot vulnerabilities in your IT systems before attackers do
✅ Apply good practices to protect your business from cybercrime
✅ Build cyber trust with customers and partners through a strong defense strategy
✅ Explore how to respond to cyber incidents with confidence
 
Learning outcomes:
By the end, you’ll know how to define cybersecurity, recognize risks and threats, apply protective measures, and integrate a strategy that keeps your business safe online.
 
💡 Perfect for micro-entrepreneurs who want to:
👉 Safeguard sensitive business and customer data
👉 Avoid costly cyber-attacks and downtime
👉 Build trust in their digital services
 
Your business deserves protection. Don’t wait until it’s too late. 🛡️
 
Enroll to the DIGITAL4ME free and open training program here: https://learn.digital4meproject.eu/
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Module 3: Business Intelligence

In today’s fast-changing market, making the right decision at the right time is critical for every business, especially for SMEs. But how do you turn raw data into real insights? 🤔
 
That’s where Business Intelligence (BI) comes in. 
📚 In this 45-minute module (+105 min additional reading), you will:
✅ Learn what Business Intelligence Systems are and how they support decision-making
✅ Understand how to collect, organize & analyze data from multiple sources
✅ Discover how BI helps you improve business performance across management levels
✅ Explore how BI enables quick, informed decisions in areas like finance, supply chains, and customer engagement
 
Learning outcomes:
By the end, you’ll understand how to transform data into actionable knowledge, optimize business operations, and respond faster to changing customer and market demands.
 
💡 Perfect for micro-entrepreneurs who want to:
👉 Gain better control of their business
👉 Make smarter, data-driven decisions
👉 Stay competitive in a dynamic business environment
 
Ready to unlock the power of data in your business?
 
Enroll to the DIGITAL4ME free and open training program here:: https://learn.digital4meproject.eu/
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Module 3 – VIDEO : Business Intelligence

This module delves into Business Intelligence (BI) Systems which improve the management decision making process and communication between different company departments, thus ensuring capabilities for quick reaction to business environment dynamics.
 
🚀 Ready to unlock the power of data in your business? Watch the video lecture: https://t.ly/DKp30
 
🔗 Enroll to the DIGITAL4ME free and open training program here: https://learn.digital4meproject.eu/
 
⏱️Duration: 45 mins
📖Additional reading: 105 mins

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