Barriers and opportunities for MSME digital connectivity
In September 2023, the Broadband Commission Working Group on Connectivity for MSMEs, co-chaired by the GSMA and the International Trade Centre (ITC), with Mastercard as an expert contributor, released the Making Digital Connectivity Work for MSMEs report.
📌 The report outlines barriers and opportunities to MSME connectivity with a five-part framework:
Digital connectivity has significant benefits for MSMEs, fostering access to markets and resilience, and promoting new entrepreneurial ventures. 85% of enterprises using digital technologies said they increased sales as a result and 81% said the digital technologies helped them cut costs.
👉 These benefits also transcend to their economies. A recent ITU-sponsored study showed that for every 1% increase in mobile broadband penetration, GDP increased by 0.20% in developing countries.
Crucially, enterprises of all sizes also depend on a set of ‘digital enablers’ to turn their connectivity into further economic value.
📌 The report outlines barriers and opportunities to MSME connectivity with a five-part framework:
Digital connectivity has significant benefits for MSMEs, fostering access to markets and resilience, and promoting new entrepreneurial ventures. 85% of enterprises using digital technologies said they increased sales as a result and 81% said the digital technologies helped them cut costs.
👉 These benefits also transcend to their economies. A recent ITU-sponsored study showed that for every 1% increase in mobile broadband penetration, GDP increased by 0.20% in developing countries.
Crucially, enterprises of all sizes also depend on a set of ‘digital enablers’ to turn their connectivity into further economic value.
