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🌟 Discover the Objectives of DIGITAL4ME! 🌟

Dive into the essence of our mission and uncover our strategic goals that are paving the way for a future defined by growth, impact, and excellence.

Enhancing Market Responsiveness

We’re raising awareness about the impact of digital knowledge and technology, giving micro-entrepreneurs a competitive edge to react swiftly and effectively to market changes.

Driving Business Culture Change

Our goal is to introduce innovative digital practices into everyday operations, driving a permanent change in business culture and ensuring continuous improvement and adaptation.

Skills Development

We focus on improving management skills in digital tools, transferring valuable knowledge directly into the businesses of micro-entrepreneurs to help them thrive.

Personal Skills Optimization

Optimizing personal skills is central to our mission. We foster resilience and adaptability, preparing micro-entrepreneurs to successfully navigate and leverage digital transformations.

Long-term Performance Impact

We encourage rethinking, innovation, and reassessment of future sustainability to ensure long-term performance impact. Our goal is to inspire continuous innovation and strategy reassessment for enduring success.

Explore more about how DIGITAL4ME is committed to empowering micro-entrepreneurs. Visit us at https://digital4meproject.eu/objectives/ to learn more! 🌐✨http://fpei.mt/

✊Europe aims to empower businesses and people in a human-centered, sustainable and more prosperous digital future.

2030 Digital Compass is the EU’s guide with concrete targets and objectives.
What are some of the goals for digital transformation outlined in the programme?
🔸More than 90% of SMEs reach at least a basic level of digital intensity
🔸75% of EU companies use Cloud, AI or Big Data
🔸Minimum of 80% of the EU’s population to have basic digital skills
Link: https://t.ly/YSvUfhttp://fpei.mt/

📣“SMEs already face excessive competition and higher costs to find and retain digital talent. Investing in their existing workforce to reskill and upskill in an affordable and effective manner is essential.” https://t.ly/ipyxc
Digital technologies are rapidly changing the way we learn, work and interact with each other. Knowing how to navigate the digital landscape is essential.
🔸Read why investment in digital skills will empower EU citizens and create a more competitive economy, in this article by Alison Mizzi, President of the Malta Business Bureau (MBB).http://fpei.mt/

FPEI – Foundation for the Promotion of Entrepreneurial Initiatives is a not-for-profit organisation that fosters and empowers entrepreneurship in Malta, by promoting and providing comprehensive support to a thriving ecosystem of startups, small and medium-sized enterprises (SMEs), and freelancers.

👉 At FPEI, we believe that entrepreneurship is the catalyst for innovation, economic growth, and societal development. We strive to create an environment that nurtures and encourages aspiring entrepreneurs, guiding them toward success.
FPEI was set up by the Malta Business Bureau (MBB) and the University of Malta (UM). The day-to-day operation is run by Giselle Borg Olivier, the Foundation’s Manager and Karolina Rostkowska, the Project Coordinator.

📌 For more information visit http://fpei.mt/

✅ Reduced Costs – Digital tools offer cost-effective solutions for marketing, sales, operations, and content creation compared to traditional methods.
✅ Increased Reach – Digital platforms allow micro-entrepreneurs to reach a wider audience and compete on a global scale.
✅ Improved Efficiency – Streamlined operations, communication, and project management save time and resources.
✅ Enhanced Customer Engagement – Digital tools facilitate direct customer interaction, building stronger relationships and increasing customer satisfaction.
✅ Greater Flexibility – Digital solutions empower entrepreneurs to work remotely and manage their businesses with increased flexibility.

In September 2023, the Broadband Commission Working Group on Connectivity for MSMEs, co-chaired by the GSMA and the International Trade Centre (ITC), with Mastercard as an expert contributor, released the Making Digital Connectivity Work for MSMEs report.

📌 The report outlines barriers and opportunities to MSME connectivity with a five-part framework:

Digital connectivity has significant benefits for MSMEs, fostering access to markets and resilience, and promoting new entrepreneurial ventures. 85% of enterprises using digital technologies said they increased sales as a result and 81% said the digital technologies helped them cut costs.

👉 These benefits also transcend to their economies. A recent ITU-sponsored study showed that for every 1% increase in mobile broadband penetration, GDP increased by 0.20% in developing countries.
Crucially, enterprises of all sizes also depend on a set of ‘digital enablers’ to turn their connectivity into further economic value.

Our objectives:
🔹 Raise awareness and generate competitive advantage for microentrepreneurs
🔹 Bring permanent change in business culture and inspire ME decision-makers
🔹 Communicate with significant stakeholders and policymakers
🔹 Fine-tune ME digital management skills. MEs following the programme will improve the effectiveness of their digital investment leading to improved productivity and/or performance
🔹 Optimize personal skills (self-confidence, determination) in ME business plans
📍 Our results:
– Situation-based assessment report (tackling the skills gaps related to ME’s digital readiness and awareness of emerging technologies)
– Digital courses with modules and exercises for business sector topics, such as cybersecurity and data analysis.

🌟 Assessment reports:
skills gaps in Microentrepreneurs’ digital readiness and raising awareness of emerging technologies.
🌟 MOOC learning platform:
Training model containing infographics, podcasts, and whiteboard animations across five languages.
🌟 Digital learning resources tailored for MEs, fostering their engagement in technological innovation.

Our goals include:

📣 Raising awareness on digital knowledge and market demands, fostering innovation for micro entrepreneurs.
📣 Inspiring MEs to harness their digital knowledge for efficient growth
📣 Collaborating with policymakers to emphasize the role of digital knowledge in business
📣 Enhancing ME’s productivity and performance through digital skills
📣 Fine-tuning personal skills in ME business plans.