{"id":1690,"date":"2025-07-16T20:53:25","date_gmt":"2025-07-16T17:53:25","guid":{"rendered":"https:\/\/digital4meproject.eu\/module-6-digital-marketing\/"},"modified":"2025-10-24T13:34:08","modified_gmt":"2025-10-24T10:34:08","slug":"module-6-digital-marketing","status":"publish","type":"post","link":"https:\/\/digital4meproject.eu\/bg\/module-6-digital-marketing\/","title":{"rendered":"Module 6: Digital Marketing"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-1690\" data-postid=\"1690\" class=\"themify_builder_content themify_builder_content-1690 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_46j1871 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_ruql871 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_u876871   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <div class=\"xdj266r x14z9mp xat24cr x1lziwak x1vvkbs x126k92a\"><div dir=\"auto\">In today\u2019s world, your customers are online, is your business reaching them?\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Our Digital Marketing module will guide you through the essentials of promoting your business in the digital era. From SEO to social media, email campaigns to PPC ads, you\u2019ll learn how to connect with your audience and turn clicks into customers.\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/te8\/2\/16\/1f4da.png\" alt=\"\ud83d\udcda\" width=\"16\" height=\"16\" \/><\/span> In this 45-minute module (+105 min additional reading), you will:<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/><\/span> Learn the core principles of digital marketing in a modern business environment<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/><\/span> Explore channels like SEO, social media, email, and paid advertising<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/><\/span> Discover how to craft engaging, optimized content for visibility &amp; traffic<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/><\/span> Use analytics &amp; key metrics (like Google Analytics) to measure success<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/><\/span> Gain strategies to engage, personalize &amp; convert your audience<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/><\/span> Learn to apply digital marketing tools to create data-driven campaigns<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">\u00a0<\/div><div dir=\"auto\">Learning outcomes:<\/div><div dir=\"auto\">By the end, you\u2019ll be able to design and execute marketing strategies that align with business goals, boost visibility, and build stronger customer relationships online.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tdb\/2\/16\/1f4a1.png\" alt=\"\ud83d\udca1\" width=\"16\" height=\"16\" \/><\/span> Perfect for micro-entrepreneurs who want to:<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf0\/2\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\" \/><\/span> Promote their business online effectively<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf0\/2\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\" \/><\/span> Understand customer behavior in the digital era<\/div><div dir=\"auto\"><span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img loading=\"lazy\" decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf0\/2\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\" \/><\/span> Compete and grow in a crowded digital marketplace<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">Your audience is just one click away, let\u2019s reach them!\u00a0<\/div><div dir=\"auto\">\u00a0<\/div><div dir=\"auto\">Enroll to the DIGITAL4ME free and open training program here:: <span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" tabindex=\"0\" role=\"link\" href=\"https:\/\/learn.digital4meproject.eu\/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBEwVkxEdFVTTlZwNzVFVjRWWQEeAc_75WG1NQC21IMvv3hsDBAddgqSQFd4tDH57KRf7SOYJzZucbADzlCEzsQ_aem_hC1U11MahUUqxyUI_xY7bw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/learn.digital4meproject.eu\/<\/a><\/span><\/div><\/div>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world, your customers are online, is your business reaching them?\u00a0Our Digital Marketing module will guide you through the essentials of promoting your business in the digital era. From SEO to social media, email campaigns to PPC ads, you\u2019ll learn how to connect with your audience and turn clicks into customers.\u00a0 In this 45-minute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-1690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"In today\u2019s world, your customers are online, is your business reaching them?\u00a0Our Digital Marketing module will guide you through the essentials of promoting your business in the digital era. From SEO to social media, email campaigns to PPC ads, you\u2019ll learn how to connect with your audience and turn clicks into customers.\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/te8\/2\/16\/1f4da.png\" alt=\"\ud83d\udcda\" width=\"16\" height=\"16\" \/> In this 45-minute module (+105 min additional reading), you will:<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/> Learn the core principles of digital marketing in a modern business environment<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/> Explore channels like SEO, social media, email, and paid advertising<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/> Discover how to craft engaging, optimized content for visibility &amp; traffic<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/> Use analytics &amp; key metrics (like Google Analytics) to measure success<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/> Gain strategies to engage, personalize &amp; convert your audience<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tb4\/2\/16\/2705.png\" alt=\"\u2705\" width=\"16\" height=\"16\" \/> Learn to apply digital marketing tools to create data-driven campaigns\u00a0Learning outcomes:By the end, you\u2019ll be able to design and execute marketing strategies that align with business goals, boost visibility, and build stronger customer relationships online.\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tdb\/2\/16\/1f4a1.png\" alt=\"\ud83d\udca1\" width=\"16\" height=\"16\" \/> Perfect for micro-entrepreneurs who want to:<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf0\/2\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\" \/> Promote their business online effectively<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf0\/2\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\" \/> Understand customer behavior in the digital era<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf0\/2\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\" \/> Compete and grow in a crowded digital marketplaceYour audience is just one click away, let\u2019s reach them!\u00a0\u00a0Enroll to the DIGITAL4ME free and open training program here:: <a tabindex=\"0\" role=\"link\" href=\"https:\/\/learn.digital4meproject.eu\/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBEwVkxEdFVTTlZwNzVFVjRWWQEeAc_75WG1NQC21IMvv3hsDBAddgqSQFd4tDH57KRf7SOYJzZucbADzlCEzsQ_aem_hC1U11MahUUqxyUI_xY7bw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/learn.digital4meproject.eu\/<\/a>","_links":{"self":[{"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/posts\/1690"}],"collection":[{"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/comments?post=1690"}],"version-history":[{"count":1,"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/posts\/1690\/revisions"}],"predecessor-version":[{"id":1720,"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/posts\/1690\/revisions\/1720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/media\/1345"}],"wp:attachment":[{"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/media?parent=1690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/categories?post=1690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital4meproject.eu\/bg\/wp-json\/wp\/v2\/tags?post=1690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}